Month-Over-Month PPC Growth for a Dental Practice
After taking over an underperforming Google Ads account, our team implemented a complete rebuild — optimizing campaign structure, targeting, and ad creative for performance and scalability. This wasn’t just a refresh; it was a full data-driven reset designed to deliver measurable growth.
In just 30 days, the results spoke for themselves: conversions increased by over 50%, cost per conversion dropped nearly in half, and overall engagement improved across the board. This case study highlights how a structured PPC approach can transform steady ad spend into consistent month-over-month growth.
Goals
Rebuild Campaign Structure: Implement a fresh, performance-driven PPC framework tailored for consistent month-over-month growth.
Increase Lead Volume: Generate more high-quality dental patient inquiries through optimized keyword targeting and ad copy.
Lower Cost per Conversion: Improve efficiency by reducing acquisition costs while maintaining conversion quality.
Boost Overall Visibility: Expand reach and engagement through smarter audience targeting and refined bidding strategies.
Month-Over-Month Performance Highlights
The campaign overhaul delivered steady growth across all key performance metrics.
Within a single month, conversions increased sharply while overall efficiency improved — proving the impact of consistent optimization.
Conversions: Increased to 26 (+9 / +53%)
Cost per Conversion: Dropped to $30.07 (–$29.54 / –49.5%)
CTR: Improved to 1.38% (+0.58%)
Conversion Rate: Reached 15.20% (+8.24%)
Together, these improvements reflect a clear upward trend — more conversions at a lower cost, with higher engagement and stronger conversion efficiency across the account.
Campaign Strategy:
- Complete Campaign Rebuild: Replaced the outdated ad structure with a performance-driven framework designed for long-term scalability.
- Smart Bidding Optimization: Transitioned from manual bidding to automated strategies focused on conversions and cost efficiency.
- Targeting Refinement: Re-evaluated locations, demographics, and service areas to capture high-intent audiences more precisely.
- Ad Creative Refresh: Developed new ad copy centered on trust, urgency, and clear dental service value propositions.
- Landing Page Optimization: Audited and aligned landing pages for mobile performance, faster load times, and improved conversion flow.
- Tracking Enhancements: Implemented advanced tracking for calls, form submissions, and multi-step conversions to measure the full patient journey.
Key Takeaways:
- Consistent Growth: Steady month-over-month improvements in conversions and cost efficiency prove the impact of a structured rebuild.
- Lower CPA, Higher ROI: Smarter bidding and refined targeting cut acquisition costs nearly in half while boosting overall returns.
- Improved Visibility: Increased impressions and engagement expanded reach to new patients and strengthened brand recognition.
- Scalable Framework: This campaign demonstrates that with the right structure and tracking in place, any account can turn into a top performer.
How we did it:
- Call Tracking with Recording to monitor lead quality and optimize sales conversations
- Instant + Scheduled Reporting (Daily, Weekly, Monthly) for transparent performance tracking
- Real-Time Feedback Loop between the client and our marketing team for rapid optimization
- High-Intent Traffic Targeting via strict Google Search and Search Partner placement only
- A/B Split Testing of Ad Variations to isolate top-performing creative and messaging
- Consumer-Centric Ad Copy built around local pain points and search behavior
- In-Depth Keyword Research + live Search Term Optimization for better alignment
- Aggressive Negative Keyword Expansion to eliminate budget waste and refine targeting
- Click Fraud Protection System to automatically block invalid traffic
- Upgraded Google Analytics Tracking for deeper engagement and funnel insights
This wasn’t just optimization — it was a full transformation. By rebuilding the campaign from the ground up, aligning every element toward conversion, and tracking results in real time, we turned a stagnant account into a consistent, high-performing lead engine.
If your campaigns are underdelivering, a strategic reset like this could be the breakthrough that drives stronger results, lower costs, and better patients for your practice.
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Frequently Asked Questions About This Dental Practice Google Ads Campaign
How many conversions did the dental practice generate?
The campaign delivered 197 total conversions, showing strong appointment growth over the quarter.
How much did the cost per conversion improve?
Cost per conversion dropped to $20.57, reducing spend and increasing efficiency.
Was high traffic volume sustained during the campaign?
Yes, the clinic maintained 4.8K clicks, with consistent visibility and engagement across all stages of the campaign.
Can these strategies help other clinics or practices?
Absolutely. With strong targeting, better ad alignment, and conversion path optimization, this approach works across multiple healthcare verticals.
