Turn clicks into patients by fixing the #1 gap in most dental marketing campaigns.
Marketing agencies love to promise “leads,” but if those leads never show up in your office, what’s the point?
For general dentists, the real goal isn’t just generating clicks — it’s getting patients in chairs. If you’re spending on ads or SEO and still seeing empty appointment slots, the problem isn’t visibility — it’s conversion.
Let’s break down five common reasons your leads aren’t booking (and how to fix each one to protect your marketing investment).
You're Getting Traffic, Not Qualified Leads
Not all leads are created equal. If your campaigns are driving price-shoppers or tire-kickers, it’s not a lead problem — it’s a targeting problem.
Fix: Use high-intent keywords (like “emergency dentist near me” or “implant consultation”) and audience filters to focus only on people actively searching for care. Paid ads should connect directly to the service being searched — no generic landing pages.
Your Landing Page Doesn’t Convert
A click is just the beginning. If your landing page loads slow, lacks trust signals, or buries the call-to-action, your lead drops off before you ever get a chance to connect.
Fix: Create focused landing pages for each service (implants, emergencies, Invisalign) with a single goal: book an appointment. Add Google reviews, location info, and simple forms above the fold.
Nobody Is Answering the Phone (Fast Enough)
Every second matters when a new patient calls. If your front desk lets it ring, or worse — sends it to voicemail — you’re losing money.
Fix: Set up call tracking to see what happens when leads reach out. If needed, implement call coaching or automated follow-ups to make sure no lead goes unanswered.
You're Not Following Up With Unbooked Leads
Most leads won’t book on the first attempt — but they might book if you follow up within 24–48 hours.
Fix: Use automated systems like email or SMS follow-ups. Even a simple, HIPAA-compliant “Still need care?” message can bring leads back into the funnel without manual effort.
You Don’t Know What’s Working (Or What’s Not)
Without proper tracking, it’s impossible to know which channels are delivering new patients — and which ones are wasting your budget.
Fix: At DentistVox, we provide transparent dashboards that show your cost per lead, cost per patient, and which campaigns drive actual appointments — not just clicks.
Ready to Turn More Clicks Into Patients?
If you’re running Google Ads or SEO campaigns but your schedule isn’t filling up, the issue isn’t your traffic — it’s your funnel.
Our Dental Lead Generation Services are built for conversion. We help general dentists optimize their campaigns, landing pages, and follow-up systems to turn more clicks into booked patients.
FAQs
Why are my Google Ads bringing in leads who don’t show up?
Most of the time, it’s either targeting the wrong audience or a broken conversion path (slow page, unclear CTA, no follow-up).
Can a marketing agency help with lead follow-up too?
Yes. We set up automated SMS/email systems to re-engage unbooked leads, plus track phone performance and coach your team if needed.
What’s a good cost per lead for general dentistry?
Typical CPL ranges from $30–$80 depending on market size and service. We’ve helped practices get implant leads for under $26.
