PPC Case Study: Scalable Lead Generation for a Dental Practice
See how we turned Google Ads into a consistent lead engine for a growing dental practice. Our team delivered strong ROI while keeping costs below industry benchmarks.
Goals (Paragraph with Bullet Points):
The primary goal of this campaign was to create a predictable, scalable system for generating new patient leads — while staying under a strict CPA target. To achieve this, we focused on:
- Maintaining a cost per lead under $20
- Improving lead quality and intent
- Building a campaign that could be optimized month-over-month
- Giving the client full visibility through advanced reporting
- Aligning targeting and messaging with patient search behavior
Results (Intro + Bullet Points + Close):
Over the course of the year, our PPC strategy delivered over 800 high-intent leads through Google Search Ads, while keeping the average cost per lead well below the $20 goal.
- 844 conversions at $17.10 CPA in the first year
- 483 conversions in Q3–Q4 alone
- $1.25 drop in CPA after optimization
- 122 more conversions in Q3–Q4 compared to Q1–Q2
- Over 4,200 total clicks and 121k impressions in year one
- Performance maintained and improved over time
These results show that even in a competitive local market, data-driven PPC strategies can scale efficiently without sacrificing lead quality.
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
Smarter Digital Campaigns. Measurable Client Results.
Dental Marketing in Action: SEO, PPC & More
Frequently Asked Questions About This Dental Practice Google Ads Campaign
How many conversions did the dental practice generate?
The campaign delivered 197 total conversions, showing strong appointment growth over the quarter.
How much did the cost per conversion improve?
Cost per conversion dropped to $20.57, reducing spend and increasing efficiency.
Was high traffic volume sustained during the campaign?
Yes, the clinic maintained 4.8K clicks, with consistent visibility and engagement across all stages of the campaign.
Can these strategies help other clinics or practices?
Absolutely. With strong targeting, better ad alignment, and conversion path optimization, this approach works across multiple healthcare verticals.
